Structured Data
TermData organized into defined fields and rows, like spreadsheets, CRM tables, or database records.
Unstructured Data
TermData without a fixed schema, such as emails, PDFs, call recordings, images, or free-form notes.
Training Data
TermThe data used to teach a model during training or fine-tuning.
Synthetic Data
TermArtificially generated data designed to resemble real data for training, testing, or privacy-sensitive use cases.
ETL (Extract, Transform, Load)
TermThe process of collecting data from one system, cleaning or reshaping it, and loading it into another system for analysis or application use.
Data Warehouse
TermA central store for cleaned, structured business data used for reporting, analytics, and decision-making.
Data Lake
TermA storage layer that can hold large amounts of raw structured and unstructured data before it is fully organized.
API (Application Programming Interface)
TermA defined interface that lets one system send requests to another system and get structured responses back.
SDK (Software Development Kit)
TermA package of tools, code, and documentation that makes it easier for developers to build on top of an API or platform.
Webhook
TermAn automatic event notification sent from one system to another when something happens, such as a lead being created or a payment succeeding.
OCR (Optical Character Recognition)
TermTechnology that turns text in scanned documents, screenshots, or images into machine-readable text.
RPA (Robotic Process Automation)
TermSoftware automation that mimics repetitive computer actions like clicking, copying data, or moving information between systems.
Workflow Automation
TermUsing software to move a process forward automatically, such as routing leads, answering standard questions, creating tickets, or syncing records.
Workflow
TermThe sequence of steps a business process follows from start to finish. In AI discussions, this usually means where the model fits inside a real operational process.
Orchestration
TermCoordinating multiple steps, systems, or tools so a larger workflow runs in the right order.
PII (Personally Identifiable Information)
TermInformation that can identify a real person, such as name, phone number, email address, social security number, or account details.